Tuesday, December 22, 2009

Sign of the times - maybe this is why traditional media is in trouble?

So a guy writes a satirical article for the BMJ, a medical journal, on Santa being a fat, drunken, reckless driver and is immediately pilloried as a scroogy killjoy. Now don't get me wrong, but aren't you supposed to actually read the article in question before commenting on it? Putting aside the traditional business model for the press, I think maybe we could ascribe a part of the lingering death of the historical newspaper to reporters not actually researching before writing an article based only on a press release (http://tinyurl.com/yfehv6u) from the BMJ. Indeed, even the press release is only missing a winking smiley face to be read as tongue in cheek. Oh dear........


Story here:



Posted via web from John's posterous

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